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John Battelle in an incisive article entitled What If The Purpose of Business Is Creativity, Not Wealth Extraction argues that the purpose of business should not be viewed as merely wealth-extraction but as providing a platform for creativity for all its stakeholders, for the higher purpose of moral progress and human flourishing. He envisions a change in approach that can have major impact on the way business and investment is practiced in the world. What do you think? How can we accomplish this?
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